Mobile first. Period. That’s it! Every CMO, businessman, entrepreneur, today knows the importance of mobile as a touch point for transpiring sales. Therefore, it’s probably a no-brainer to have an app that supports your business and ensures that you are providing the best experience to your customers at every digital touch point.
But that’s a perfect strategy for those businesses that are already established; their apps are an added ‘convenience’ provided to their existing customer base. But what if you are launching your app as your first ever product/platform to provide service/solution to your customers?
January 11, 2016 By Amanda DiSilvestro in Marketing
Medium, which has been operating since 2012, is a content platform that survived the “just another publishing platform” stigma and has earned a loyal following. Even with its growing popularity, new users have several questions: Is Medium worth it for writers? Can companies benefit from using the site? What makes it different from other content platforms? In this article, you’ll learn how Medium works and whether you should bring it into your business content strategy. Continue reading
With over 1.5 billion users, we all know Facebook dominates the social media arena. Out of this behemoth number of users, about 1 billion users are daily active users! Check this article by VentureBeat that details about Facebook’s performance in 2015 and other relevant statistics.
Even though a lot of B2B digital marketing practitioners know this fact, but they still shy away from developing a comprehensive advertising strategy for Facebook. Typically they shun the idea considering that Facebook has brought success to B2C players, and therefore may prove to be a futile platform for B2B players. This is not the case anymore.
I am sure 99% of digital marketing folks have heard (or read) that influencer marketing is the “next big thing” as we move forward into 2016.
But if you ask some of the seasoned marketers (or veterans, if you will), they will tell you that influencer marketing isn’t a new concept. It has been around since decades, being practised in various forms, which has now evolved into a proper Marketing discipline.
This post was first published on SurePayroll on January 11.
Mridula is an experienced Digital Marketing professional, and loves to write about topics that make a difference in your online marketing strategy.
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