With over 1.5 billion users, we all know Facebook dominates the social media arena. Out of this behemoth number of users, about 1 billion users are daily active users! Check this article by VentureBeat that details about Facebook’s performance in 2015 and other relevant statistics.
Even though a lot of B2B digital marketing practitioners know this fact, but they still shy away from developing a comprehensive advertising strategy for Facebook. Typically they shun the idea considering that Facebook has brought success to B2C players, and therefore may prove to be a futile platform for B2B players. This is not the case anymore.
Mridula is an experienced Digital Marketing professional, and loves to write about topics that make a difference in your online marketing strategy.
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